John Boyega resigns as brand ambassador
Post created on 11:41 am
The “Star Wars” actor John Boyega has stepped down as the brand ambassador to Jo Malone, a british cologne company. He stated this on his official twitter handle after he was replaced by a Chinese actor “Liu Haoran” in the brand’s official advert without prior notice from the cologne company.
The advert titled “London Gent” starred and created by John Boyega won the best media campaign in the fragrance foundation virtual awards 2020. The cologne company in a bid to enter the Chinese market substituted the African-american actor with Liu Haoran.
In recent developments,Jo Malone stating that they respect Boyega’s decision has accepted his resignation.
Jo Malone has tendering an apology to the Star Wars actor sited their actions as a mistake. In a statement to The Hollywood Reporter, Jo Malone said “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign. John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated. While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused. We respect John, and support our partners and fans globally. We are taking this misstep very seriously and we are working together as a brand to do better moving forward”