BTS ‘Butter’ breaks YouTube Record, enters Guinness world Record

Post created on 2:12 pm

BTS’ new single “Butter” has broken the record for the most viewers for the premiere of a video on YouTube with 3.9 million concurrent viewers for its premiere on 21 May 2021.

BTS, the seven-member South Korean band released   “Butter” as their second English-language single after “Dynamite”.  “Butter” topped the Billboard Hot 100 chart for the first time ever for a South Korean group last year. The band performed the single for the first time at the Billboard Music Awards 2021.

The Video has also broken the record for the most viewers for the premiere of a music video on YouTube. The record was confirmed by YouTube on 24 May.

The music video, which is titled BTS (방탄소년단) ‘Butter’ Official MV, now has over 187 million views.

BTS previously held this record with their single “Dynamite”, which had 3 million concurrent peak viewers.

24 hours after its release, “Butter” also broke the record for the most viewed YouTube music video in 24 hours with 108,200,000 views, also breaking the record for the most viewed YouTube music video in 24 hours by a K-pop group.

However, these aren’t the only records “Butter” has achieved in such a short space of time.

After the single dropped on Spotify it garnered 11,042,335 global streams in just one day, breaking the record for the most streamed track on Spotify in the first 24 hours.

The track beat Ed Sheeran (UK) and Justin Bieber’s (USA) track “I Don’t Care” by 64,946 streams.

BTS’ success on Spotify was confirmed by yet another record, marking their unrivalled number of streams on the platform.

As of 27 April 2021, the music of BTS had been streamed 16.3 billion times on Spotify, breaking the record for the most streamed act on Spotify (group).